Private equity firm TSG Consumer Partners, which has owned a minority share in the brewery since , will exit the partnership. The brewery also hosts an annual music festival called Fest in downtown Atlanta; the event draws between 50,, attendees each year. Aside from these natural business connections, the deal indicates a new direction for mergers and acquisitions in the beer world: The buyer is not a beverage alcohol company, and Aphria values SweetWater as a lifestyle brand more than simply a brewery.
Truss Beverage Co. With its purchase of SweetWater, Aphria gains technical insight into cannabis-adjacent beverage production with some research and development on the side. Let us say this. When Beer Street Journal published a photo of Strain prior to this piece. New Belgium does fantastic work, but that the disparity for many was hard to get past.
The brewery got the IPA recipe right to boot. The entire package is dank, juicy, and incredibly aromatic. The brewer and laboratory work really shines in this creation. Same goes for terpene beers. Nov 15, Related Content. Medical marijuana panel cancels meeting. Capitol Vision: Sunday brunch law clears dozens of Georgia communities.
After several months of testing, they found a way to mimic the scent of the strain without compromising the taste of the beer. The kicker? The secret to creating the precisely scented, strain-inspired beer is in the terpenes — unsaturated hydrocarbons found in the essential oils of plants. Terpenes are in several plant organisms from lemongrass to pine needles, and of course, cannabis.
Another key component in getting the strain-specific aroma in each beer was curating the right hops. The marriage of the hops and strain-specific terpenes complement the resulting brew in more ways than one, thanks to genetics.
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